How to market and earn money through mobile gaming app?

by Sergio Clark
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Gaming apps are gaining high popularity with time. With the rise in the number of mobile users, the gaming industry is witnessing exponential growth. Games like Candy Crush and Angry Birds have shown how much potential the industry is packed up with. However, it is not that easy as it sounds. You ought to develop an amazingly high-end game that has a superior audio kit installed for brilliant sounds and exceptional near-to-natural graphics.

Monetization of the Gaming Apps

Once you have developed it well, you can proceed toward monetizing it to earn profit. You can add to your game the option of in-app purchases. If you have played IGI Night Cover, you might have purchased in-game boosters by paying through your credit or debit cards. The game offers health boosters and advanced guns if you pay money. However, the best thing about the game is that the developers have not bombarded the users with too many notifications. Throughout a single session, you only get to see the in-app purchase messages once.

Push Up Ads in Gaming Apps

Many critics are against filling in your app with push up notifications. They opine that push up ads interrupt the flow of the game and irritate the user. However, in terms of monetization, this is an option that you can consider. They can be a brilliant money-making tool if you use them with moderation. A single ad will be enough for a single session.

Effective Marketing Methods for Gaming Apps

Another technique to generate revenue from your game is to try cross-market ventures. You can get in touch with other developers to add a cross-marketing feature to their game. This is a kind of ad program that allows you to integrate the information about your app into the app of the other developers. This is akin to affiliate marketing.

Similarly, you can advertise the products of other game developers through your game. These options, unlike push ad notifications, are discreet and less irritating for the users. You may find it more suitable than the other traditional marketing methods.

Social Media

If you want to go for an exhaustive marketing campaign, you can choose social media. It provides a nice marketing machine because of the way it functions. Facebook runs ad campaigns by analyzing user data, and displaying recommendations and ads based on user search patterns. For example, if the user opens a page about gaming or searches about gaming controllers, he or she will see ads that relate to different gaming apps. If the user makes a specific search about fighting games, he will see more of fighting game ads in the news feed page.

Invite a friend

Also, you can add an invite option for users to invite their friends from social media such as Facebook, Instagram, and Twitter. This will help you get organic growth for your gaming app. If the game is good enough, it will succeed in growing at the rocket pace once the word about it spreads on social media. If your gaming app manages to make it to Twitter’s top trends, it will be an overnight hit.

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